Main purpose of this research is to analyse the global brand symbols that take part in the ‘National Geographic Kids’ magazine which is known as children’s literature publication. The research about analysing the children’s literature publications with this focus was considered to be quite important because of the fact that in recent years, the global brand symbols have the power to change the social world and the consumption behaviours of humans. Document analysis method, which is among qualitative research methods is used in the research. The National Geographic Kids magazines, which contain the global brand symbols and are published in 2018-2020, are the samples of this research. Two researchers analysed in detail a total of six children's magazines containing 327 pages of text about global brands. It is seen that the global brand symbols appearing in the analysed magazines are Apple, Google, Nokia, Time, Bitcoin, Amazon, Toshiba, Facebook, Twitter, Instagram, YouTube, WhatsApp, Tesla, Mercedes and Speedo. According to the other result obtained, the sectors of brands covered by the magazines are IT, communications, finance, technology, social media, automotive and clothing. In summary, it is known that the children's magazines in the study are distributed across a total of 15 different global brands and 7 different sectors. Looking at the results of the research in more detail, it can be said that some of the global brands involved in children's magazines have a direct impact on children's lives, while others have an indirect impact. Based on the results of the research, some key recommendations are made to researchers, parents, authors and publishers regarding global brands in children's literature content.